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About Customer Reviews

You can submit written or video reviews for any product or brand. We encourage you to share your opinions, both favorable and unfavorable. 

We would like to make user reviews as useful as possible – we’ve added features like Verified Purchase, helpful votes, and review comments in the pursuit of a system that’s open and flexible and yet structured and helpful for anyone who wants to learn more from other customers.

Customer Reviews are meant to give customers genuine product feedback from fellow shoppers. Our goal is to capture all the energy and enthusiasm (both favorable and critical) that customers have about a product while avoiding use of reviews to outright advertise, promote and especially mislead. We have a zero tolerance policy for any review designed to mislead or manipulate customers. Customer Reviews help customers learn more about the product or genre, hear the reasons behind your star rating, and ultimately decide if this is the right product for them or not.

Brands can add a unique perspective and we very much welcome their customer reviews. While we encourage reviewers to share their enthusiasm and experience, there can be a fine line between that and the use of customer reviews as product promotion. We don't allow anyone to write customer reviews as a form of promotion and if we find evidence that a customer was paid for a review, we'll remove it. If you have a direct or indirect financial interest in a product, or perceived to have a close personal relationship with brands and its products, we'll likely remove your review. We don't allow brands to submit customer reviews on their own products even when they disclose their identity.

To help illustrate, here are a few examples of reviews that we don't allow: 

  • A product manufacturer posts a review of their own product, posing as an unbiased shopper
  • A shopper, unhappy with her purchase, posts multiple negative reviews for the same product
  • A customer posts a review in exchange for money
  • A family member of the product creator posts a five-star customer review to help boost sales
  • A shopper posts a review of the product, after being promised a refund in exchange
  • A seller posts negative reviews on his competitor's product

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